HYT
return with glory?
After a brief hiatus, HYT is back. Under the leadership of Davide Cerrato, the brand is leading a new route back into the stratosphere (the analogy applies on many levels!)
All CEOs, when they join a new company, want to make a difference. Often, they'll take one of two paths; they'll either go back to the original DNA of the brand, but it's deemed to have strayed, or they'll hit the gas and try to push the brand where it should be.
turn off volume turn off ads
Davide Cerrato has too much imagination to limit himself to this buggy binary. Like many Italians (including Bulgari's team, HYT's Neuchâtel neighbor), Cerrato has a flair for improvisation and a gift for seeing the big picture. This vision helps to breathe new life into the conservative Swiss watchmaking establishment, as well as a fresh, coherent and forward-looking perspective.
a new sports field
After taking control of the fortunes of three industry giants (Panerai, Tudor and Montblanc), Davide Cerrato is taking full advantage of the freedom that comes with managing a small watch brand that is 100% independent, making the most of his experience, not limited to Operates in large publicly traded groups or major institutional players.
jacob and co astronomia casino
replica Richard Mille RM 50-04
replica Rolex Cosmograph Daytona watches
The first thing he noticed was that the decision to make the HYT brand more accessible didn't work out. That's not a hunch, it's a fact. As a result, HYT raised prices again and returned to its average price point of CHF 75,000. But price increases must go hand in hand with recalibration and a corresponding increase in product quality and creativity.
Enter Moon Runner.
astral projection
The name speaks volumes. A new area of exploration for HYT will be outer space. Hello Blue Origin, SpaceX and James Webb. Moon Runner uses a module designed by Eric Coudray and implemented by Tec Groupe (formerly Tec Ebauches), with the same circular capillaries. This is a movement from HYT's past - actually the H1.
But today, this movement drives a watch that has been completely overhauled to make it more wearable. It has a diameter of 48mm, a depth of 13mm (from 20mm in the past) and now weighs around 80g. The case is extremely complicated, but its slimmer profile and lighter weight make its 48mm look less imposing. Many of the crevices are reminiscent of the Timewalker that Serrato wore when he was at Montblanc. Today, complexity reflects modularity, evolutionary possibilities, and possible future customization opportunities.
wow factor
Moon Runner's movement is certainly worth scrutinizing. In the spirit of the "doughnut caliber" explored by Agenhor for Singer Reimagined, the circular shape focuses attention on the central void. Today, the moon phases fill that void. Today, it might be different -- another animation, another complication -- but we can definitely expect to see something new before the end of 2022.
In Moon Runner, the massive central black and blue moon is topped by a circle, held at 12 o'clock by a wide arched side bridge, which bears a brief resemblance to MB&F's Legacy Machine. The circle is fixed, and the moon rotates under it according to the lunar cycle. The date and month are read opposite a single hanging index at 6 o'clock.
The time is read concentrically along the edges, the minutes are located on the inner flange, represented by white triangles, and the hours, as always, are on the capillary. The fluid display has been redesigned to be more legible and to minimize the pulsing at 6 o'clock found in the first model. The indicators are clearer and the glowing background ensures that the blue liquid is visible at night. This watch has a power reserve of at least 72 hours.
Who is it for?
This high-tech timepiece fully embodies the HYT spirit while opening up space for complications, a feature the brand has not had until now. Moon Runner's target audience is wider than HYT's previous target, although this is still a very niche product. Two of HYT's iconic pistons have been pushed into the background and are now barely visible under the date and month disc - a development that may unsettle some collectors, as pistons have always been a strong HYT aesthetic signature.
The XL diameter of 48mm complements its XS weight and reduced depth. We can certainly rely on Eric Coudray's creativity to lead the next HYT on even more amazing outer space adventures.
No comments:
Post a Comment