" A watch is one thing you need to know, " says fuente delacour.
Becasue it is slogan " Starting Tomorrow" suggests, the watchmaking manufacturer de LaCour stands apart by most classic watch companies deeply influenced by meilleure horlogerie traditions. This Geneva-based brand interprets timekeeping along with a bold, modern, and sometimes even highly advanced perspective.
Created in 2003 by good friends Alfred Terzibachian and Louai Kuzbari, along with jewelry custom Pierre Koukjian, deLaCour is going to bring distinctive and exceptional pieces to the luxury observe market. Its iconic Bichrono watch, unveiled that identical year at Baselworld, attributes an innovative tonneau-shaped design, two time zone functionality, and is motorized by two independent stop-watch movements. The watch won secondly place in the Best Design type at the Grand Prix d'Horlogerie de Genève that season and the Unique Watch Style and design Award in Tokyo in year 2004.
Currently, the Bichrono watch is promoting into a complete collection as well as remains one of de LaCour's most renowned lines. In addition , dom LaCour offers five different watch collections: City, Soar, Saqra, Reflect, and Promess.
For many years, that Swiss watchmaker has frequently pushed the boundaries involving haute horlogerie with its progressive creations. While its designs include evolved with the times, the one thing that remains constant is a brand's commitment to relationship.
From sports players to racing operators, clients use de LaCour's bespoke service to create definitely personalized watches. " Most of us collaborate with the wearer from very beginning, and our designers guide them through the entire inspiring process, " explains Terzibachian, co-founder and CEO connected with de LaCour.
From the movement to the risks, every detail of the watch is usually customized by the customer. Shoppers can freely choose the scenario and dial materials and also opt for gemstone settings. Dom LaCour offers a wide variety of modern gemstones for bespoke wristwatches, encompassing diamonds, amethyst, blue, citrine, ruby, and peridot in various colors. Therefore , the alternatives are endless, each clock is unique, truly bespoke, along with reflects individuality.
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To ensure the level of quality and exclusivity of their watches, de LaCour employs highly-trained independent master craftsmen to help craft and decorate each one component. Depending on the complexity, the production spiral for a bespoke watch ovens from two months to a calendar year.
Terzibach represents the creation process of a new bespoke watch as a " journey" shared by the model and the wearer, noting the fact that goal is for the watch for being an extension of the client's style, not merely a symbol of wealth in addition to status. " The watches designed through this collaboration might be a statement from the owner-who is likewise the designer-truly showcasing all their spirit and story, " he concludes.
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