TAG Heuer Carrera Calibre Heuer 01 Watch
The 2015 Basel International Watch & Jewellery Show was the first watch trade show, with Jean-Claude Biver as the “temporary” CEO at the helm of TAG Heuer. One of the most important new products of the year was the TAG Heuer Carrera Calibre Heuer 01. . I think the origin of this watch, I see its purpose, and how it will affect the entire TAG Heuer brand is worth talking about, because there is no discussion, I think this is not what most people's products will understand.
Let's go back to the beginning of the 21st century, when Jean-Claude Biver sold Blancpain to the Swatch Group and was eager to do something new. He purchased the failed Hublot brand that was originally founded in the early 1980s. As Big Bang watches and Biver changed Hublot's hype machine, it became a powerful watch company, and later he sold it to the large luxury goods group LVMH (Louis Vuitton Moet Hennessy). Jean-Claude Biver not only sold Hublot to a large group and left, but served as CEO to continue to operate and continue to develop the brand.
In the end, Jean-Claude Biver wanted to slow down and become the chairman of Hublot and installed his long-time second person, Ricardo Gaudalupe, as CEO. When people thought that Jean-Claude Biver was about to retire to enjoy his success and cheese making, he decided to oversee LVMH's entire watchmaking business, including Hublot, Zenith and TAG Heuer. Oddly enough, this does not include Louis Vuitton Watch Company or Bulgari.Hublot Classic Fusion AEROFUSION CHRONOGRAPH ORLINSKI replica Watches
As the strategic head of the LVMH watch division, Mr. Biver enjoyed a very interesting job, without a formal office or even a job title - which actually meant that he still spent a lot of time doing Hublot. Part of his mission was to help TAG Heuer - this was originally purchased for its tradition and relationship with young consumers. However, for a number of reasons, TAG Heuer began to give up its strong position as an entry-level Swiss luxury brand, and prices continue to climb. In the long run, this is very bad for the business, and it is decided that TAG Heuer needs to “return to its roots”.
At the end of 2014, TAG Heuer announced a reduction in its workforce and its focus on internal movement production and the use of movements from third-party suppliers such as the Swiss ETA (which has been around for a long time). TAG Heuer's then CEO, Stephane Linder, was fired (he is now in all parts of Gucci) and has no strong leadership choices, Jean-Claude Biver announced he is entering. I am completely looking forward to his relatively short time (maybe several years) as CEO of TAG Heuer. His position at TAG Heuer has been temporary, and I think once he puts the brand in a good position, his intention is to hand over those who will continue to push the brand to the present. .
So the real question is: What did Jean-Claude Biver do to TAG Heuer, how brand loyalists will look at it, and how his experience and functionality in Hublot is replicated in some way in TAG (in one way or another Way) TAG Heuer? Tag Heuer CARRERA CALIBRE HEUER 01 replica watches for sale
TAG Heuer Carrera Calibre Heuer 01 is at least a part of it - my feeling is that it answers the question that Mr. Biver has been asking for a long time, "Can you build a cheaper Big Bang?" Whether you like it or not, this is me. What can be speculated is part of the future direction of TAG Heuer. So, what did Jean-Claude Beaver do in Hublot so successful? In my opinion, there are two major events. The first is to create news that will let many people around the world (interested or not interested in watches) understand the brand, followed by creating visually glamorous and masculine watches that make people excited about contemporary luxury watch designs. Similarly, not all of this has earned Mr. Biver's praise of the traditional watch industry, but his success is self-evident.
I think the bad news is that at least part of TAG Heuer's future will be the release of watches, and the traditional fans of the brand will not accept. Many TAG Heuer fans are actually fans of Heuer, who are keen to buy watches and remind them that the brand includes not only products, but also a rich history of participating in motorsports. The problem is that the young millennial people that TAG Heuer seeks to attract don't know (and don't care) who Steve McQueen is or what TAG Heuer did in the 1960s.
TAG Heuer may not have completely abandoned their mature fan base, but they must adopt a completely different strategy if they again become a brand type that appeals to young watch buyers. This means that TAG Heuer needs to be very "right", focusing on social media, fashion, music and modern sports events. I have to agree that such a strategy is better for business than it was before, and this strategy is not loud enough.Richard Mille RM 067 replica watches price
One of the things I felt about TAG Heuer was to deploy a strategy I called "Hublot-Lite." This means emphasizing a wide range of marketing initiatives and bold, easy-to-use products. Younger (or younger) watch lovers are approaching. In some ways, this actually uses the Hublot Big Bang watch and all its versions, and offers a more accessible version in TAG Heuer - my friends, this is the entire content of TAG Heuer Carrera Calibre Heuer 01. opinion.
Let us discuss the TAG Heuer Calibre Heuer 01 movement. What you need to know is that, structurally, it is more or less the existing built-in TAG Heuer 1887 automatic chronograph movement. However, it has been hollowed out and given some new colors (such as the striking red cylindrical wheel) and turned into Heuer 01. It does not replace 1887, but only adds some spices to the model. 2015 TAG Heuer Caliber Heuer 01 watch.
I have to admit that I hope that the Heuer 01 will be more closely related to the internal TAG Heuer movement CH 80 that is still in use and designed - but we will have to wait for the future. It does feel a bit "marketing - is" creating a new sport name from a new 1887 costume. I understand it, but it is not as satisfying as it should be. However, the result is an impressive and highly wearable concept that offers a lot of popular Hublot Big Bang open-end versions. For this reason, I think the sales of TAG Heuer Carrera Calibre Heuer 01 are very good.
Let's not forget that TAG Heuer is about to launch an Android smartwatch, using the same case as the Carrera Calibre Heuer 01. Mr. Biver has a lot of exciting things in the plan, will provide affordable and interesting watch creation will definitely get The buzz of the brand he wants. A lot of it is marketing, but it's marketing the Biver way, even if you don't like the result, it's fun to see it unfold.www.greatwatcheshere.com
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