Audemars Piguet ROYAL OAK PERPETUAL CALENDAR OPENWORKED "CACTUS JACK"

 

Audemars Piguet ROYAL OAK PERPETUAL CALENDAR OPENWORKED "CACTUS JACK"

 

Royal Oak Perpetual Cactus Jack cements AP’s status as an ‘upstart’ watch brand

Following in the footsteps of brands like Hublot, coupled with AP CEO François-Henry Bennahmias’ obsession with celebrity and desire to be famous, was once my favorite luxury This is one of those watch brands that has finally lost all its appeal and value, at least. for me. The old classics will still serve as icons in my book, but when it comes to their newest watches, all I see is a decline in AP's brand equity, and I'm not sure how much more it can hold up to.

After the release of the Royal Oak Concept Tourbillon "Panther" high quality replica watches, I still have some respect for AP and François, and hope that the brand can return to its essence. With the release of the Royal Oak Offshore Music Edition, the Royal Oak Concept Tourbillon “Spider-Man” and Matthew Williams’ collaboration with the 1017 ALYX 9SM, the AP continues its decline as a must-have for the “nouveau riche” Taste.

If you are a regular reader of "Watch Collection Life", you know how much I used to love Audemars Piguet. Sadly, gone are the days when AP pushed the boundaries of product design in an elegant, timeless way while pioneering the use of new materials.

Known for its innovative use of materials and unique combinations of tantalum, black PVD, rubber cladding, forged carbon, cermets and ceramics; it’s rather disappointing that AP’s abuse of ceramics and celebrity endorsement limited editions has reached such a high level in recent times. To the extent of Hublot watches.

Gone are the days when I could wear an AP and no one knew what I was wearing on my wrist. In addition to its unique design and appearance, exclusivity is one of the things I enjoy most about owning an Audemars Piguet best luxury Watches. When I bought my first Royal Oak Jumbo 5402ST in 1998, it was the early days of "quiet luxury". Back then, as a 1992 Royal Oak ad suggests, wearing a Royal Oak required more than just money.

Now, with just money and a good friend from AP Premium Network, you can show off a Royal Oak or Royal Oak Offshore anytime, anywhere. Due to overly celebrity-centric marketing in recent years, I'm seeing more and more "nouveau riche" people wearing AP. The unique nature of the watch industry requires a pure approach to product design, always respecting the brand's heritage and not allowing your brand equity to be eroded by association with flashy partners and/or celebrities that are not in line with the essence of the brand. If you choose to bring in a celebrity, there must be a real reason behind it and a proper connection. For example, I don't understand the connection between a nearly 150-year-old luxury watch brand and comic book superheroes like Spider-Man or Black Panther.

Looking back at my history with AP, I have been a collector of Audemars Piguet watches since 1998. Over the years I have owned 14 Royal Oaks and 36 Royal Oak Offshore best replica watches. Additionally, Watch Collecting Lifestyle has supported the brand since its launch in 2013, and we have one of, if not the largest, library of digital content about Audemars Piguet.

These are perfect examples of what Audemars Piguet is known for, and their past design codes, which are obviously different from those in Code 11.59, pun intended.

Yesterday, I was reading news about the release of the Royal Oak Perpetual Cactus Jack, a watch created by The Associated Press and hip-hop artist Travis Scott The result of cooperation between brands and record companies. With this move, Audemars Piguet solidified its position as an “upstart” luxury watch brand.

The Audemars Piguet Royal Oak Perpetual Calendar Cactus Jack watch is made of brown ceramic, and the watch is loaded with Cactus Jack design elements. These include Travis Scott’s handwriting throughout the watch, the day hand with the Cactus Jack logo, the moon phase disc with Cactus Jack’s smiling face, the oscillating weight engraved with “Cactus Jack” and the bear pattern Cactus Jack logo, oh, what if these Cactus Jack brands are right? If that wasn't enough for you, they also added "Utopia is a state of mind" in Travis' handwriting on the back of the case - WOW!

Is the Cactus Jack AP swiss replica watches good-looking? Absolutely.

Is it tasteful and consistent with AP’s past brand equity? I do not think so.

As Audemars Piguet celebrates its 150th anniversary in 2025, I’m taking a look back at what the brand once was and who once wore it. An incredible luxury watch brand that has now become a mockery of the horological world, with watches featuring superheroes on their dials, logos of other brands, and ultimately tasteless creations that are a no-brainer to real watchmakers like me. No appeal to AP purists and many others who helped make the brand a success is today.

In this latest release, I’m sure François-Henry Bennahmias will bring the “high profile” to Audemars Piguet. In just one month, Procter & Gamble veteran Ilaria Resta will officially become AP's new CEO. I'm not sure how this is going to go since she comes from a consumer products company. replica RICHARD MILLE EXTRA FLAT
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